SEO & SM

Finding Your Perfect Social Media Agency

Things are getting complicated. Finding the “one” is becoming less personal and more technological. It can be daunting, even exhausting, but when it comes to hiring a social media agency it is important to sort through the fluff Read More →

SEO vs. SEM: The Battle for Digital Marketing Success

For businesses that pay lip service to the individual concepts of search engine optimization (SEM) and search engine marketing (SEM), there is tendency to use both terms interchangeably. This represents a significant misconception; however, as both are separate entities Read More →

7 Web Design Trends that are on their Way Out

With every passing year, we get a little better at understanding how users interact with the web and how these interactions can be best used for our marketing objectives. Among the topics that are tracked and debated on the most is Read More →

5 major facts of content marketing

Content marketing is a marketing method of creating and promoting consistent, relevant and valuable content to attract a targeted audience. Content marketers are those bloggers who readily work on creating content and promoting the content. In my article, I want to Read More →

SEO in the Social Age

Since the mid-2000s, content marketing has risen to become one of the dominant methods of modern advertising. Online content, such as tutorials, reviews and blog posts have become so popular, in fact, that they led to search engine optimization (SEO) Read More →

Understanding Google Authorship and Why It Matters to You

Think back to your last Internet search. You typed in your search term, waited for the results and — bam! Hundreds of links —but only a few of them contain information from reliable sources. At least, you think Read More →
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