The way in which businesses communicate with each other and customers, both current and prospective, has drastically changed in recent years. The digital age is upon us and social media sites like Twitter and Facebook lead the way, closely followed by the impact of online networking and SEO. These radical changes means that companies no longer need to create press releases to distribute to journalists with the hope of publication. All this leaves one question unanswered; ‘Is free and traditional PR still relevant?’
Here are some great reasons to make you aware of the positive benefits traditional PR can provide you and your business with.
Spreading the word and getting the business noticed through the traditional channels like newspapers and magazines is still extremely beneficial and can seriously boost their profile and public perception. This is especially effective when press releases are displayed in reliable and well-respected sources.
Traditional PR provides the benefit of expert positioning which can ensure a business and its news is seen by the people they want to see it, within their desired industry. For example, if you ran a pharmaceuticals business, having your latest news or information displayed in a medical or health related magazine or supplement would be highly constructive. Free or traditional PR gives that luxury.
Gets the brand noticed
Although social media and online blogging provides extensive distribution channels and routes to the consumer, the same can also be said for the traditional methods. If releases are issued within respectable and credible magazines and newspapers, it means the reach is varied and the amount of possible readers and consumers is huge, leading to high levels of exposure for the brand.
A credible press release that shows a brand in a good light is essential to boost reputation. For example, if the business was going through a difficult period or the public’s perception of the brand was poor, a positive press release within a good source could work wonders to improve opinion.
As the digital age has swept the globe and social media being the driving force, it’s easy to see why so many businesses have been enticed by it and are using it to get their brand noticed. This however means that the traditional channels are being neglected and that many companies can use it without the fear of excessive rivalry and vying for exposure.
Bio: This article was provided by PR Fire, providers of premium and writing distribution services and