SEO – Search Engine Optimization is the key to ranking high in search engine results. However, to achieve this feat, you need to learn a few basics of SEO. On-page optimization is one of the many SEO basics that you need to learn in order to increase your chances of being ranked highly in Google, Bing or Yahoo. Then again, on-page optimization can entail so much more than simply making certain that Meta tags in your blog or e-commerce site is filled.
Discussed herein are a couple of on-page search engine optimization plans that will lift your ranking in search engines:
#1: Look for alterative words using Google
The application of synonyms in developing SEO strategies for your blog or e-commerce site is becoming quite common. Locating the right replacement words is not as simple as some people might think. The best means to look for these alternative words is to utilize Google. This is because you not only get to view the replacement words, but their ranking in your opponents pages. To look for alternative expressions in Google just place the symbol (~) prior to the phrase you would like to search. For example, if you want to search for alternative words for “stage 4 cancer,” type “~stage 4 cancer.” This will give you a list of alternative keywords that you can use to increase your ranking.
#2: Obtain backlinks from high authority websites
It is a well-known fact that backlinks obtained from high authority websites are crucial to not only driving relevant traffic to your site, but increasing your ranking in search engines such as Google. These types of backlinks reveal to the search engine that your blog or e-commerce website is trustworthy since high authority websites are connecting to it.
What are high authority websites? These are content rich sites such as CNN, Huffington Post, Yahoo Directory, Drudge and DMOZ. These types of sites also include websites with .gov and .edu domain names. A single link from any of these websites is adequate to reveal to the search engine that you are trustworthy. On the other hand, external links originating from high authority websites can greatly increase your SEO.
Whenever search engines like Google crawl your blog or website and notice a link and track it to either CNN or Yahoo Directory, they view it as constructive. The secret is to discover natural means to link to any of the high authority websites. Including the links in your anchor text tends to make them look organic.
#3: Pay close attention to reaction search signals
Although this is a developing technology, the thought of search engines listening keenly to the emotions, feelings and approach of a website’s content cannot be overlooked.
What is meant by sentiments in search engine optimization?
Feelings in regards to SEO is writing your page content in such a manner that it can elicit emotion in the reader to the extent that they are able to share it in various social network sites such as Facebook , Twitter and Google +. Provoking the emotions of your readers is totally different from checking if you applied keywords properly.
The following are some ideas on how you can provoke emotions in your readers:
Add a human side to your content.