Those who work in Search Engine Optimisation (SEO) know that since Google’s pet algorithm updates (Panda & Penguin) things have changed in the industry. Now that content is highly regarded in the eyes of Google’s search engine it is more important than ever to produce an abundance of good quality and varied content. And that’s just one reason why guest blogging should no longer be viewed as an option for good SEO campaigns but a necessity!
So What Is Guest Blogging?
Guest blogging is when you write a post as a guest author on a blog that is not your own. This is usually carried out as part of a good SEO campaign that’s purpose will include things like generating traffic, backlinks and gaining exposure. There is a lot of potential benefits to come out of guest blogging, especially as the only real drawback is that you are writing for free (initially anyway).
What Are The Benefits?
Usually the main reason why people write guest posts, they can heavily influence and increase the traffic to your website; particularly highly targeted, highly convertible traffic. If you’re creating good original content that’s valuable, then the readers of your blog post will follow your articles and may become subscribers.
Needless to say; the more quality backlinks pointing to your website, the higher the ranking your site will receive. Guest blogging is often the best way to build good quality backlinks because you’re not just generating them for the sake of it; you have good content to back it up. Also you’re receiving the traffic in the first place as well as building good quality/authoritative backlinks.
Sea Of Potential Customers
The blogosphere is a huge market of potential customers. There are thousands and thousands of blogs on the internet with thousands, if not millions, of readers and subscribers. If you write a guest blog, then you and your website will be gaining good exposure which in turn can lead to an increase in customers and business meaning that what started out as writing for free, is now reaping great rewards.
Gateway To Becoming An Authority
Appearing on the internet as a guest blogger can show good faith qualities like; that you are willing to take the time out from your usual business to write for free, you have something interesting to comment on and so on. Also by giving free advice or commentary on an issue important in a certain industry or on a particular blog, you will gain a lot of respect. This is especially true if the blog that you are posting on is a trusted body as it will give confidence to the readers and they will begin to see you as a figure of authority in that industry.