Having unique content is very important for ranking in the search engines today. If you want to get into the top 10 of Google, it is a necessity. The days of getting ranked by simply ripping content off an article directory and posting it on your website are long gone. Instead, unique writing is imperative for getting results.
How To Produce Unique Content
Obviously this is the tough part. Since you cannot just rip an article off a directory and claim it as your own, you are actually going to have to produce it somehow. Here is how to do it quickly and effectively.
First of all, write on a subject you know about. A critical mistake many online marketers make is trying to enter a niche they know nothing about. Instead, you want to write on subjects you know a lot about. This just makes producing content much easier, because you have a lot of different angles you can write about.
If you have written on the subject and cannot think of another angle to write about it, you can just rewrite articles. Just take 1-2 articles off a directory for inspiration, rephrase them in your own words, and add a dash of interest. This will help you produce content that is completely unique.
Do Not Use Rewrite Software
There is something known as article rewriting software. However, you will do best if you do the work yourself. Most of this software just produces unnatural looking content that looks robotic. You can tell at a glance that it was not written by a human author.
How To Produce the Best Content
Unique content is just part of the equation; the content also has to be high quality. While simply having different content is technically good enough to get you ranked, writing quality information is important for getting people to link to you and actually keeping people on the site. It does little good to get ranked for a keyword and get traffic if nobody buys from you.
Also, make sure you do not keyword stuff. You should be targeting keywords, but only include them a couple times. Putting in the same keyword 15-20 times looks unnatural to human visitors, and the search engine spiders do not like it either.
Make sure you write for the skimmer and the reader. In other words, use lots of subheadings and bullet points. Many people will skim your content before committing to read all of it, so this is very important for getting them to read it.
Make Sure To Keep Producing More Content
Google likes sites that are continually updating themselves. Simply do not get stagnant. If you keep producing new articles every week, you will increase your chances of getting and staying ranked.
Think About Hiring Somebody
If you are not a good writer (or just do not have the time) consider hiring an online marketing company to do the content for you. It costs some money, but can save you a lot of time and energy.
Unique content is very important. However, it also needs to be high quality. Use these guidelines, and you will produce good content quickly that people want to read, and that also attracts backlinks to your site.
Jules Agriente is a web enthusiast and freelance writer, and has done a lot of research on search engine optimization (SEO) topics.